Most attorneys waste thousands on pay per click advertising that doesn't convert. We build Google Ads campaigns that fill your calendar with qualified cases — so you can focus on winning them.
We accept a limited number of new attorney clients each month to ensure quality.
Legal pay per click advertising has the highest CPCs on Google. A generalist agency will burn through your budget. You need a team that understands the legal landscape.
Attorney keywords cost $50-$500+ per click. We know which terms convert to signed retainers and which are just expensive window shopping.
Not all cases are equal. We structure campaigns to prioritize high-value case types and filter out time-wasters before they reach your intake team.
Your cases come from your jurisdiction. We build hyper-local campaigns that target potential clients in your exact service area — down to the county level.
A clear, four-step process from strategy call to signed retainers. No long contracts. No confusing jargon. Just results you can measure.
We audit your current Google Ads account (or start fresh), review your practice areas, and identify the highest-value opportunities in your market.
Custom PPC campaigns built for your specific practice areas and locations. Conversion tracking, landing pages, and call tracking — all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting, and eliminate wasted spend so your cost per case drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new practice areas, and grow your caseload predictably.
From high-CPC criminal defense to competitive personal injury — we've run campaigns in these verticals and know which keywords actually convert to signed cases.
DUI, drug charges, assault, federal crimes
Car accidents, slip and fall, medical malpractice
Divorce, custody, child support, adoption
Wills, trusts, probate, estate administration
Formation, contracts, litigation, IP
Workplace injuries, disability, employer disputes
Closings, disputes, landlord-tenant, zoning
Visas, green cards, deportation defense, asylum
Most law firms we audit are wasting 40-60% of their Google Ads budget on irrelevant clicks, broad match keywords, and poor landing pages. Pay per click advertising for attorneys requires precision — not just budget.
We fix the fundamentals first, then scale what's working. The result: more consultations, more signed retainers, and a predictable pipeline of cases every month.
See how we've helped law firms dramatically improve their Google Ads performance — more leads, lower costs, better cases.
A criminal defense firm was limping along with just two search campaigns and a 0.83x ROAS. Their previous agency hadn't expanded beyond basic keyword targeting in over a year.
Diversified their strategy with Performance Max, competitor targeting, call-only ads, and brand protection. Restructured keywords around case-type intent rather than generic legal terms.
504 additional client inquiries. CPA stayed on target while volume increased 52%. ROAS improved from 0.83x to profitable.
A regional traffic law firm had burned through $25,000+ with $91 per lead and a 1.81% conversion rate. Their account structure was a mess — broad match keywords with no negatives, sending traffic to a generic homepage.
Complete account rebuild: AI-optimized broad match paired with exact match SKAGs, dynamic search ads for long-tail capture, and dedicated landing pages for each violation type.
Conversion rate jumped from 1.81% to 12.88%. Cost per lead dropped 25%. Total conversions up 149% — nearly triple the previous volume.
Real feedback from attorneys who switched to Bark for their Google Ads management.
"Within 3 weeks of switching agencies, we were getting more consultations at a lower cost. The difference in account management quality was night and day."
"They found $3,000/month in wasted spend that our previous agency never flagged. The free audit alone was worth more than what most agencies charge monthly."
"No jargon, no runaround. They tell you exactly what's working, what isn't, and what they're doing about it. First agency I've actually trusted with my ad budget."
We'll review your current setup and share 3–5 actionable ways to improve performance — no contracts, no obligations, no jargon.
If you include your Google Ads Account ID, we'll send a request for read-only access via our manager account. Prefer an email first? No problem — we're happy to reach out before requesting access.
Once you accept the link, we'll get started. Don't worry — it's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
Takes less than 2 minutes to fill out.
Bark was founded by Richard Kliskey and Jake Young — two senior Google Ads strategists with over 18 years of combined experience and hundreds of accounts managed across legal, ecommerce, and lead gen.
After years inside agencies where junior staff ran senior accounts and clients paid for overhead instead of results, we built something different.
Bark delivers high-performance Google Ads management powered by custom automation and senior-level strategy — without the inflated retainers, long contracts, or account managers who've never run a campaign.
Your campaigns are managed by the founders — not handed to a junior learning on your budget.
Month-to-month. We keep clients because we deliver results, not because they're locked in.
Custom automation handles the grunt work. Strategic decisions are made by people who understand your business.
You own your account. You see every change. No black boxes, no hidden fees, no surprises.
Our fees are significantly lower than traditional agencies because we've cut the overhead — no account managers, no bloated teams, no office costs passed on to you. You pay for strategy, automation, and results.
Every plan includes:
Optional add-ons:
For context: Most agencies charge $1,500–$5,000/month for the same service. We charge less because our model is built on automation and senior expertise — not layers of staff and overhead.
We work differently from traditional agencies — and that's by design. Instead of billing you for weekly status calls and account manager overhead, we put that budget into what actually moves the needle: campaign optimization, automation, and results.
Here's how it works:
This model keeps our fees significantly lower than traditional agencies while delivering better results — because you're paying for performance, not meetings.
Every day without optimized PPC is a day your competitors are taking cases that should be yours. Book a free 30-minute strategy call — we'll show you exactly where you're losing money and how to fix it.
We only onboard 3 new attorney clients per month to ensure every account gets senior-level attention.
30 minutes. No obligation. Real answers.
